There's no doubt that social media and social networking have changed the way people connect and communicate. As these technologies are being adopted by people of all ages, all over the world, a whole new audience is able to be reached by anyone with Internet access and an E-mail address. For businesses especially, social networking has changed the way they communicate with their customers - and find new ones.
Providers of Web-based customer relationship management (CRM) applications have worked hard to incorporate these new networks and technologies into their services, utilizing the power of the cloud to connect and integrate regular CRM tools with sites like Twitter, Facebook and LinkedIn; creating what has come to be known as social CRM. On the site, you'll find more in-depth information regarding social networks and how they can help you to grow your business, including:
- How you can use social networking to track your leads
- The right approach to doing business online
- What cloud computing is and how it relates to CRM
- Social CRM for small businesses
- How you can maximize sales using the Internet and social networks
Customers are key to businesses' success. Customer relationship management (CRM) systems offer businesses a way to keep current customers satisfied, as well as a way of finding new customers. Social networking can play a huge role in both these endeavors.
Many companies incorporate CRM systems in order to manage and organize all the contact it has with both existing and prospective customers, through software or Web-based approach that supports these ventures. For example, customer data and interactions can be entered, stored, and accessed by personnel based on several categories. The data then can be used to encourage better customer service with comprehensive information, and to improve targeted marketing. Social networking offers yet another channel to accomplish both of these goals.
Social media has revolutionized the way people communicate. At the onset of the social media craze, it was usually thought that only young people and those who knew their way around a computer could use these tools. However, businesses and individuals of all kinds have jumped on the social media bandwagon to find new and innovative ways to use these tools.
For businesses, social media presents a whole new way of connecting and building relationships with customers. From a Facebook wall post to a friendly Twitter reply, you can now create personalized conversations with individual customers over the Internet.
Do you treat your customers as your top priority? If not, you should! Customer relationships are reliant on sales management and the forecasting of sales by representatives who derive their client knowledge from experience and what is provided to them. Sales management is a means by which all sales are tracked and organized in a variety of ways. Sales management is there to ensure that sales force goals are achieved by individual sales personnel and the sales team, as a whole.
Companies today are incorporating customer relationship management (CRM) programs that place the emphasis on satisfying customers and finding new clients. In order to keep existing customers happy, companies must find ways to be innovative in connecting with them. Businesses are finding ways to utilize social media to reach customers in effective and convenient ways.
Social networking allows customers to be an interactive part of the business process. Though social media customers can share suggestions, ideas, ask questions, inquire about other products, and communicate about countless other topics.
Cloud computing is one of those buzzwords that everyone seems to be bandying about these days, but no one seems to agree on a definition. If you have been hearing about cloud-based this and cloud computing that, and are wondering how these concepts might apply to your business, pull up a chair. We have got some good, solid answers for you.
At its most basic, cloud computing is a network-based model for supercomputing over the Internet, instead of using on-premises software, hardware and servers. In fact, you are probably already using consumer cloud computing applications. If you have ever uploaded a video to YouTube, or photographs to Flickr or Snapfish for your friends and relatives to view; if you have ever opened a Web-based email account through Yahoo!, Gmail or Hotmail; or if you are a member of a social networking site such as Facebook or Twitter, then you have used cloud computing.
Enterprise cloud computing takes the concept to a corporate level. With cloud-based business applications, a company can access information technology resources from a shared data center. The cloud aims to provide tens of trillions of computations per second – compared to the most powerful desktop PCs, which process only a few billion computations per second – by networking large groups of servers that often use low-cost consumer technology and utilizing specialized connections to enable them to complete the large-scale data-processing chores.
Cloud computing is billed either on a utility model, like electricity, or on a subscription model, whereby the company pays a monthly fee. Either way, the company pays for only the resources it uses.
It is important to understand that cloud computing is still a developing paradigm, just as the Internet itself was ten years ago and continues to be today. As consumer tastes and trends change, and workforces evolve, cloud computing will adapt in response. Yet, it is already clear that cloud computing is no flash in the pan, but a technological concept worth learning more about.
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